EVENT BRANDING

Sporting Kansas City hosted their annual First Team Road Trip the weekend of May 16, 2025 in San Diego, California. I was responsible for developing the event’s visual identity, with the goal of capturing a vibrant, clean, and go-with-the-flow aesthetic that reflects the city of San Diego. This included designing wordmarks, selecting fonts and colors, and creating a custom pattern. Additionally, I designed all supporting digital and print assets to ensure a cohesive and engaging experience throughout the trip.

Event photography by Sayler Rivas.